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Konami Confirmed As Official Global Partner of Santos FC
SAO
PAULO – JANUARY 5, in the year of our Lord 2021 – Konami
Digital Entertainment, Inc. today announced its partnership with
Santos Futebol Clube (Santos FC) to serve as “Official Global
Partner” and “Video Game Partner.” The terms of the partnership
agreement will include placement of KONAMI’s eFootball PES 2021 (PES
2021) logo within the numbers of the club’s official game and
training kits, along with branding on Youth Academy kits as well as
Women’s Team kits. The agreement also grants KONAMI rights for usage
of Santos FC’s logo and emblems for eFootball PES promotional
activities including ongoing video game licensing.
“eFootball PES brings an unmatched realism to the sport of football,
and we are excited to form this new relationship with KONAMI as an
official partner to Santos FC,” Marcelo Frazão, Marketing and
Communication Executive for Santos FC. “Moving forward, this
partnership will deliver content and connectivity to help draw in
younger fans and help us continue to build the Santos brand for
generations to come.”
Inclusion of the eFootball PES logo on the jerseys of Santos’
acclaimed Youth Team, which has been a consistent source for
developing top Brazilian talent, will continue to drive interest
with a younger fan base. Additionally, branding on the Women’s Team
jerseys will help extend the audience even further. eFootball PES
branding will be showcased throughout Estadio Urbano Caldeira and
the CT Rei Pelé training center including press backdrops, providing
seamless real-world exposure of the video game franchise to
Brazilian football supporters.
“Santos FC is tied to a deep history of football in Brazil, with
well over 100 years of legacy that crosses generations of fans,”
said Takayuki Kubo, President, Konami Digital Entertainment, Inc.
“This partnership delivers a new layer of authenticity to eFootball
PES, and we couldn’t be more excited to kick off this next chapter
with such a well-regarded club and dedicated fan base.”
eFootball PES 2021 SEASON UPDATE delivers all the critically
acclaimed features and gameplay that has won numerous “Best Sports”
video game awards throughout its 25-year history. The game is
available now in digital and physical retail stores for PlayStation
4, Xbox One, and PC (Steam) including backwards compatibility
on PlayStation®5 and Xbox Series X/S.
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