News
SEGA and Lavair Announce Limited Edition Mega Drive Collection
July 19, in the year of our Lord 2021 --
Innovative, independent trainer label Lavair has announced the
official release date for a limited-edition Mega Drive themed
collaboration with legendary gaming company, SEGA®.
The offering will be available to purchase starting July 23, 2021
exclusively at Lavair's website.
The four piece collaboration will feature two styles, the retro-hued
EXO SEGA MEGA DRIVE ANALOG, and more understated EXO SEGA MEGA DRIVE
MONO, each arriving with matching caps.
Lavair has reinterpreted its best-selling EXO style to combine
luxury craftsmanship with stylish nostalgia for SEGA Mega Drive's
first official shoe collaboration.
Shoes retail at $276 (€233,£200) and caps are $70 (€58, £50).
The Mega Drive console (named Genesis in the USA), originally
debuted in Japan in 1988, and took the world by storm in the
subsequent years.
The EXO SEGA MEGA DRIVE flaunts technical aesthetics with a full
thermoplastic polyurethane eye-stay and weather resistant toe guard
and draped in a hi-tensile nylon upper. EXO sits on top of a
streetwear-inspired outsole, combined with outdoor trekker detailing
for optimal comfort underneath the brands' signature,
lighter-than-air sole.
Shoe Size Run: US7 - US13 (EU40 - UK46, UK6 - UK12).
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