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Microsoft E3 2013 Press Conference

New for Xbox 360

LOS ANGELES — June 10, in the year of our Lord 2013 — Microsoft Corp. today at E3 offered everyone who has yet to own an Xbox 360 or wants to update their existing console an irresistible new reason to jump in. Alongside the spectacular lineup of titles for its highly anticipated next Xbox entertainment system, Xbox One, Microsoft unveiled a fresh and exciting new design for Xbox 360. Shipping today to retailers across the U.S., U.K., Canada, Ireland and Australia, the new Xbox 360 will continue to roll out worldwide across all Xbox regions over the coming months, extending the life cycle and legacy of the celebrated console that has already sold 76 million units worldwide and has been the best-selling console in the U.S. for the past 28 months.

Sporting a sleek and stylish new design that resembles the Xbox One brand elements, the new Xbox 360 brings together a similar look and feel across the entire family of Xbox products. The new Xbox 360 appears stunning wherever it fits in the home and offers great performance. It is available in multiple value-packed editions for the same great prices as the existing console: $199.99 estimated retail price (ERP1) for the 4GB console, $299.99 ERP for the 250GB edition and $299.99 ERP for the 4GB Kinect Bundle.

“Xbox 360 offers unrivaled value — with more great games, an Xbox Live community with 48 million members, and a compelling lineup of apps, sports, movies, TV shows and music,” said Yusuf Mehdi, chief marketing and strategy officer, Interactive Entertainment Business, Microsoft. “We’ve taken all we have learned these past eight years and engineered a new Xbox 360 console that is elegant and accessible to anyone. There’s never been a better time to experience everything Xbox 360 has to offer.”

As a message of thanks to the millions of Xbox fans around the world for their passion and loyalty, Microsoft announced that every qualifying Xbox Live Gold member — new or existing — will receive two free Xbox 360 game downloads per month starting July 1 until Dec. 31, 2013. And to celebrate E3 in the month of June, Xbox Live Gold members will receive a free download of “Fable III.”3 Players will also receive a commemorative Day One membership card.

The world’s brightest creators are continuing to bring imaginative new titles to Xbox 360, which leads the games industry with more than 4,500 titles and 48 million Xbox Live members. At Microsoft’s E3 press briefing, acclaimed developer Wargaming.net announced that a new installment of one of the world’s most popular action games, “World of Tanks: Xbox 360 Edition,” is coming exclusively to Xbox 360 later this year, bringing the franchise to a console platform for the first time. Custom-built for Xbox 360, “World of Tanks: Xbox 360 Edition” is a global online multiplayer phenomenon dedicated to tank warfare in the mid-20th century. Players will command some of history’s most powerful tanks and experience intense combat where the excitement of battle is enhanced by working together with their tank platoons to win the fight. “World of Tanks: Xbox 360 Edition” will be available as a Free-to-Play with Gold title for Xbox Live members and a limited-time trial for all Xbox Live account holders.2

Microsoft also showcased “Max: The Curse of Brotherhood,” a follow-up to the popular game “Max and the Magic Marker,” coming exclusively to Xbox 360 later this year. The game tells the story of a boy named Max who embarks on a journey to find his little brother, Felix, after a giant monster steals him away. With the power of Kinect, players will guide Max through a mystical, blighted fantasy world, using powerful magical abilities to overcome puzzles and enemies and save Felix before it’s too late.

In its sixth year, Summer of Arcade continues to deliver the most anticipated, premier collection of the best downloadable games available on Xbox Live. Coming later this summer, fans will have access to fun, quality games including “Teenage Mutant Ninja Turtles™: Out of the Shadows” from Activision.

In addition to these exclusive premieres, Xbox 360 will continue to deliver a staggering lineup of the most anticipated games from the world’s best studios, including “Madden NFL 25,” “FIFA 14,” and “Fable Anniversary.” The lineup reaffirms that Xbox 360 remains the best place to enjoy this generation’s must-have blockbusters.

About Xbox
Xbox is Microsoft’s premier entertainment brand for the TV, phone, PC and tablet. In living rooms or on the go, Xbox is home to the best and broadest games, as well as one of the world’s largest libraries of movies, TV, music and sports. Your favorite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass and Xbox Live, the world’s premier social entertainment network.

1 Estimated retail prices; actual retail prices may vary
2 Free-to-Play with Xbox Live Gold membership (sold separately); additional in-game content available and sold separately
3 “Games with Gold” free games offer available 6/10/13-12/31/13 for paid qualifying Gold members only. Xbox 360 games (selected by Xbox) available for free download from Marketplace only during specified half-month window; available games may vary by country. Some titles may only be available for download by account holders 18 or over. Kinect and/or hard drive required for some games.

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